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Jewelry, watch brands appear at Fashion Week

Two brands in the jewelry and watch industry made their way to respective Fashion Weeks this month–one right here in New York, and the other overseas.

Active lifestyle watch brand Sector returned to Mercedes-Benz Fashion Week in New York, setting up at the Circa accessories salon at the Lincoln Center.

This is Sector’s second appearance at Fashion Week since re-entering the U.S. market last year.

Sector watches sit on display in the Circa salon at the Lincoln Center.

“Given Sector’s emphasis on fashion and Italian design, being at Mercedes-Benz Fashion Week is just a natural fit for the brand,” Phil Schwetz, president of Sector USA, said.

From left: Veronica Webb, fashion director of Sector USA; Chris Del Gatto, CEO of Circa; Glenda Bailey, editor-in-chief of Harper’s Bazaar; and Phil Schwetz, president of Sector USA.

Sector unveiled its latest 2012 watch models for women at the salon, including the new Lady Master collection, which was flown in from Italy for the week. The line features timepieces adorned with crystals and rose gold, as well as models that incorporate both black and white ceramic integration.

Sector’s 2012 Lady Master collection was introduced to the U.S. market at Mercedes-Benz Fashion Week.

A sneak peek was also given for some of Sector’s new men’s styles, which are set to launch in Basel in March. The men’s collections feature oversized cases with fashion-forward twists, such as intricate stitching in bright accent colors.

Sector’s top styles were also on display, including the Shark Master, Centurion, Black Eagle, Pilot Master and Yacht Master collections.

Across the pond at London Fashion Week, jewelry designer Emily Armenta partnered with clothing designer Christian Blanken to create a collection of accessories for his Autumn/Winter 2012 collection.

Armenta dressed Blanken’s runway models in cuffs and belts in muted tonal leathers detailed with intricate yellow and white gold metalwork. Clean lines, minimal color and an androgynous look stood out for this collaboration.

“I was immediately stuck by the luxuriousness and high-level artisan skill reflected in every Armenta piece,” Blanken said. “I’m genuinely excited to be collaborating with Armenta this season and feel confident that our respective tastes will offer a perfect synergy with one another.”



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